Coffee no more

January 6th, 2011

Approximately 6 months ago, I was reading some news about Starbucks. Something about them creating a new movie studio for independent filmmakers. For some reason that stuck to my head. I walked outside one day and when I looked at the Starbucks store next to my work I felt they needed a logo change. It’s not just Starbucks Coffee anymore. I even told my wife. “I think they’ll soon have to drop the word coffee from this logo”. And she agreed.

Interesting enough, I couldn’t figure out if they would drop it completely or replace it. I knew my experience with Starbucks is not just about Coffee, there is so much more to it. Then yesterday I saw news of the redesign they will launch in the spring and it all made sense. The logo with no words. And next to it just Starbucks. Brilliant.

Another detail I loved was that they released a full page on their website explaining the change. With reasoning and photos of what to expect. So different from something like the Gap rebrand from last year.

This entry was posted on Thursday, January 6th, 2011 at 1:33 am and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

• « Older Entries
• Newer Entries »